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Pricing Watch

Webflow Bundled AI Credits Into Every Plan. Here's What You'll Owe.

Webflow cut Business-plan bandwidth in half while bundling AI credits no one's priced yet. Credit limits don't hit until June 29.

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On May 13, Webflow restructured every plan to include AI credits. Most customers saw prices stay flat or dip slightly. But Webflow’s own language about “some customers pay less” buries the real move: Business-plan holders lost 50GB of bandwidth in the swap.

And the AI credits themselves? Bundled in, limits enforced June 29, pricing for overages still unpublished. You’re running on borrowed time before you hit a bill you can’t see yet.

What Webflow Actually Changed

The restructure touched three things: site plans, pricing, and the debut of AI credits baked into every workspace plan.

On the pricing side, Webflow merged CMS and Business into a single Premium tier. Basic stayed at $15/month (annual) or $25/month (monthly). Premium went to $25/month (annual) or $39/month (monthly). The sticker price for most customers didn’t move much.

But bandwidth did. The old Business plan shipped with 100GB monthly. The new Premium plan, the direct replacement, got cut to 50GB. That’s not a pricing rescale. That’s a feature subtraction bundled into a plan restructure.

Freelancer, Agency, and Team customers face longer rollout timelines (November 16 for some legacy plans). If you’re on annual billing, your changeover hits at next renewal. If you’re month-to-month, June 29 is the hard date.

Who Eats the Cost

Here’s where the bundled AI credits story gets messy.

Basic and Premium customers get 300 monthly credits. Team gets 100,000 annually. On the surface, that’s a feature add. Webflow is positioning it that way in their messaging.

The catch: nobody knows what overages cost yet. Credit limits won’t be enforced until June 29. Add-on credit packs, presumably where the per-credit pricing lives, aren’t available until that date either.

That’s not transparency. That’s a meter with no bill.

Compare this to how Notion priced custom AI agents or Figma handles Make credit pricing: published rate cards, unit pricing, no surprises at settlement. Webflow is doing the opposite. They’re saying “you have credits, use them, we’ll tell you the cost later.”

The Business-plan bandwidth cut is concrete. Overages are a mystery until the enforcement date hits.

What We Don’t Know

The spec doesn’t tell us what happens if you burn through 300 credits before month’s end. Are overages per-credit? Per 1,000-credit add-on pack (which Webflow is hinting at)? Do they post to your invoice immediately, or do you get a warning first?

Webflow’s AI credits documentation confirms credit usage is dynamic: more complex AI tasks burn more credits, and rates “may be adjusted over time.” Translation: Webflow’s own AI costs are volatile, and they’re passing that volatility to customers after you’ve already burned the credits.

June 29 is the date credit limits kick in. That’s also the date overages become real. If you’re building heavy Webflow AI features into a client site, you’re flying blind for six weeks.

Check the full list of AI tools that hid their pricing this month for more similar moves.

What We’d Do

If you’re on Premium (formerly Business) and you’re heavy on bandwidth, run a usage audit before your renewal. Webflow claims they’ve built a pricing calculator to show you the delta, and you should actually use it.

If you’re an AI feature builder, don’t count on 300 credits being enough. Request the add-on pricing from Webflow now, today, before June 29. Don’t wait for enforcement to surprise you. Most platforms will give you overage pricing if you ask directly.

And if you’re comparison-shopping no-code, remember: Webflow’s bandwidth cut happened silently during a plan “simplification.” That’s the move to watch with any platform that bundles features in the same breath they’re raising boundaries.

We cry about AI tools so you don’t have to. —ToolCrier

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What we don't know is documented at the end of this article. We update when we learn more.